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Trademark
Guidelines
The Open Group’s trademarks and service
marks (“The
Trademarks”) are valuable assets that The Open Group
needs to protect. We ask you to help us by properly using
and crediting The Trademarks in accordance with these guidelines.
The Open Group’s Trademarks
The Open Group owns various registered and unregistered
trademarks in certain territories. These include:
- The Open Group
- Boundaryless Information Flow
- UNIX
- The Open Group Certification Mark (“the open
O”)
- The Open Brand (“X Device”)
- Making Standards Work
- X/Open
- Motif
- OSF/1
- Open Network Computer and the Open Network Computer
logo
- TOGAF
Trademark Usage Guidelines
Proper Use of The Trademarks reinforces their role as brands
and helps prevent them from becoming generic names that can
be used by anyone. By adhering to the correct usage guidelines,
you help protect The Open Group’s investment in its
trademarks. However, of themselves, these guidelines do not
grant permission to use any trademark.
Please note that The Trademarks may not be used:
- As a generic term
- In connection with products, unless the product is licensed
to use the mark
- In any way that could cause confusion as to The Open
Group’s sponsorship, affiliation or endorsement.
You also may not imitate The Open Group’s trade dress,
type style or logos
When using The Trademarks:
- In editorial or articles, but in not advertising, The
Trademarks may be used without prior permission - provided
that the rules in our Trademark Usage Guidelines are followed.
In all other cases, obtaining a prior permission is required.
- Detailed guidelines referring to the visual presentation,
graphical design, form and manner of use must be followed.
The Trademarks must always be used with white around them
and must never be superimposed on or used in association
with other graphics or trademarks.
- In print, whenever and wherever The Trademark appears,
it must be distinguished from the surrounding text. This
applies to all forms of printed media, including advertising
copy, product packaging, brochures, manuals, internal memoranda,
editorial, articles, correspondence, overhead projector
slides and presentation materials, and to computer video
screens. Methods of distinguishing The Trademark include
printing it in UPPER CASE, italicized font, bold
faced font, Initial Capital Letters or placing
The Trademark in ‘‘quotation marks’’.
- The Trademark should always be followed by the common
generic (the dictionary name) of the product:
-
Correct : A
UNIX system is a .......
Incorrect
: UNIX
is a .......
- Trademarks should be used as adjectives, not as nouns:
-
Correct : ABC
Company’s UNIX
system
Incorrect
: ABC
Company’s
UNIX
- Never use a Trademark as a verb.
- Never use a Trademark in the plural form:
-
Correct : ABC
company and EFG company use the same UNIX systems
-
Incorrect : ABC
company and EFG company use the same UNIXs
- Never use a Trademark in the possessive form:
Correct : The
UNIX system’s
programming interface specifications
Incorrect
: UNIX’s
programming interfaces.
- · Refrain from hyphenating a Trademark:
-
Correct : UNIX
system-based
Incorrect
: UNIX-based
-
Correct : ABCs
UNIX implementation-based
Incorrect : PC-to-UNIX
-
Correct : connecting
PCs to UNIX systems
Incorrect: UNIX-like
- The Trademarks should never be combined to form a new
word, combined with other words, be hyphenated or abbreviated:
Incorrect
: UN*X
-
Incorrect : Xopn
Trademark Acknowledgment
An acknowledgment is required whenever a trademark of The
Open Group is used. The trademark attribution is important
as it reminds competitors, licensees, customers and others
that The Open Group claims exclusive rights in the marks.
The correct acknowledgment is:
The Open Group, Motif, Making Standards Work, OSF/1, UNIX and the "X" device
are registered trademarks, and TOGAF and Boundaryless Infomation Flow
are trademarks of The Open Group in the US and other countries.
You should always mark the first or most significant occurrence
of The Trademark as appropriate and must place the required
attribution as a footnote. The attribution should use the ® symbol
for a registered trademark and the ™ symbol
for an unregistered trademark.
Please note that:
- It is acceptable to use an asterisk in place of the
trademark symbol where the medium used (for example, electronic
mail) cannot reproduce the ® or ™ symbols.
However, this is not intended to authorize use of the asterisk
as the norm
- You may translate the trademark attribution to national
language(s)
- Blanket or generic attributions (such as ‘‘All
trademarks are the property of their respective owners’’)
are not acceptable
- Individual trademarks may be acknowledged
Questions? Please review our Frequently Asked Questions
about Trademarks and Copyright page.
Trademark
and Copyright FAQ
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